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Revolution Radio
Meet the two rock DJs who hated sports talk radio just enough to save it.
In a city that views its sports teams’ importance as roughly akin to national security, that approach is revolutionary. For two decades, WEEI ruled Boston’s airwaves by doing just the opposite. But led by Toucher and Shertenlieb, a pair of rock DJs who don’t even root for our teams, The Sports Hub has been beating WEEI in the ratings for a year now.
Meet the two rock DJs who hated sports talk radio just enough to save it.
In a city that views its sports teams’ importance as roughly akin to national security, that approach is revolutionary. For two decades, WEEI ruled Boston’s airwaves by doing just the opposite. But led by Toucher and Shertenlieb, a pair of rock DJs who don’t even root for our teams, The Sports Hub has been beating WEEI in the ratings for a year now.
