The big emphasis during Disney’s conference call discussing its acquisition of Lucasfilm for $4.05 billion was, not surprisingly, the enormous earnings potential of the Star Wars franchise. And that includes gaming — so one of the analysts asked for more details about Disney’s interactive strategy.
CEO Bob Iger responded that the company is “likely to focus more on social and mobile than we are on console.” However, he added that Disney will look at console games “opportunistically,” using licensing deals to allow other companies to create Star Wars games for cosnoles.
CEO Bob Iger responded that the company is “likely to focus more on social and mobile than we are on console.” However, he added that Disney will look at console games “opportunistically,” using licensing deals to allow other companies to create Star Wars games for cosnoles.
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