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The AP unveiled a sequel to its popular 2012 sport video at Sportel in Rio de Janeiro, outlining how the second screen experience — combining TV and mobile devices — has become a firm new reality in the world of sport.
The video connects the dots of the changing media world among news organizations, advertisers, social media, digital devices and sport events worldwide — and how all of the changes are resulting in quickly evolving content consumption habits.
Sportel Rio is being attended by more than 200 companies from 37 countries. http://www.sportelmonaco.com/america/...
View the original The Big Game video: http://youtu.be/wx86IlxkqCc
The video connects the dots of the changing media world among news organizations, advertisers, social media, digital devices and sport events worldwide — and how all of the changes are resulting in quickly evolving content consumption habits.
Sportel Rio is being attended by more than 200 companies from 37 countries. http://www.sportelmonaco.com/america/...
View the original The Big Game video: http://youtu.be/wx86IlxkqCc