BTLS listenin' thread May/June 2016

[Amigo]

Originally Posted by Cpt. Mcgillicutty I don't have access to the ratings, that's Butler's department. However, it's hard to say anything about the ratings because Bubba cheated on those, so what is considered valid at this point? I can say that current day ratings have both Calta and Bubba tightly matched where one will win Men 25-54 while the other wins People 25-54, so like I said earlier Cox looks like they made a good financial decision not renewing the Sponge.

I cannot discern whether Cox made a good decision based on the numbers. It depends on revenues, probably. And promotional expenses.

One thing that appears true--Cox was not expecting to compete with Bubba in the Tampa market. Which means they projected higher revenues, and higher ratings, than they have ended up with.

"A good financial decision?" I have my doubts about that, Cap.