The Big Game 2.0: Are You Adapting?

[Lerch]

The AP unveiled a sequel to its popular 2012 sport video at Sportel in Rio de Janeiro, outlining how the second screen experience — combining TV and mobile devices — has become a firm new reality in the world of sport. The video connects the dots of the changing media world among news organizations, advertisers, social media, digital devices and sport events worldwide — and how all of the changes are resulting in quickly evolving content consumption habits. Sportel Rio is being attended by more than 200 companies from 37 countries. http://www.sportelmonaco.com/america/... View the original The Big Game video: http://youtu.be/wx86IlxkqCc

[ame="http://www.youtube.com/watch?v=kGtcNXu-VQU"]The Big Game 2.0: Are You Adapting? - YouTube[/ame]